Role: Founder & Creative Director, EMD

EMD partnered with Unwash to launch one of the first professional co-washing systems.

Working closely with the client and manufacturing partners, EMD designed the custom bottle and packaging system from the ground up. The bottle featured a soft-touch finish, creating a more secure grip in the shower while reinforcing the product's premium feel.

To unify the brand, EMD commissioned a custom illustration style inspired by the natural movement of hair. The artwork became a defining visual element across the packaging, website, advertising, retail displays, and marketing materials.

EMD also collaborated with photographers, models, and the creative team to art direct the brand's lifestyle photography, creating a consistent visual language across every consumer touchpoint.