Role: Design Director, TBWAChiatDay

As Design Director at TBWAChiatDay, Erik provided creative direction for a series of merchandise concepts developed for Tom Petty's Highway Companion album launch.

Working closely with a member of his design team, Erik guided the creative development of the collection of apparel inspired by the album and Tom Petty's unmistakable style.

The collection extended the album's visual identity beyond the music, creating merchandise designed for fans to wear long after the record left the turntable.