Role: Design Director, TBWA\Chiat\Day

As Design Director at TBWA\Chiat\Day, Erik collaborated with a member of his design team to create a series of limited edition collectible aluminum bottles for Pepsi's Word Play campaign.

The bottles were developed as part of a larger integrated campaign that extended across outdoor advertising, retail, and experiential activations, bringing the Word Play idea to life across multiple touchpoints.

Created exclusively for Walmart, the limited edition bottles transformed typography into bold graphic compositions. The collection sold out almost immediately. Within days, the bottles began appearing on eBay, where many sold for up to ten times their original retail price.