Role: Creative Director (Contract), Cisco

Working closely with Cisco, Erik led the creative direction for three major events in Paris: EMEA, NCAB, and NPEC.

From keynote stages and environmental graphics to wayfinding, branded installations, custom tablescapes, and attendee experiences, every touchpoint was designed as part of a unified brand system spanning multiple venues.

Role: Design Director, TBWAChiatDay

Erik contributed to the creative development of Pedigree DOGSTORE, a Times Square brand activation created to raise awareness for dog adoption and support local animal shelters.

Visitors could meet adoptable dogs, purchase branded merchandise, make donations, and connect with the Pedigree Foundation.

During its limited run, DOGSTORE welcomed more than 43,000 visitors, generated over $75,000 in merchandise sales, and raised more than $4,500 for local shelters.

Role: Founder & Creative Director, EMD

In collaboration with Lost Tribe, EMD developed the brand identity and environmental graphics for a downtown destination centered around live music, community events, and shared experiences.

From the logo to the built environment, every element was designed to create a place people wanted to gather.

Role: Creative Director, Go West Creative

As Creative Director at Go West Creative, Erik led the creative vision for a modular Ray-Ban brand activation built around two repurposed 20-foot shipping containers.

Designed for both indoor and outdoor environments, the experience could scale from retail installations to major conventions while maintaining a consistent brand presence.

Role: Design Director, TBWAChiatDay

Erik contributed to the concept and design of Pennzoil's exhibit at the SEMA Show in Las Vegas.

The experience celebrated the brand's racing heritage while introducing new product innovations to one of the automotive industry's largest audiences.

Role: Founder & Creative Director, EMD

In collaboration with Lost Tribe, EMD developed the visual identity and environmental graphics for Kawasaki's traveling Vulcan motorcycle activation.

Touring major cities across North America, the experience brought the Vulcan brand to life through immersive environments designed to connect riders with the spirit of the open road.