Role: Creative Director (Contract), Cisco Working closely with Cisco, Erik led the creative direction for three major events in Paris: EMEA, NCAB, and NPEC. Every environment was designed to deliver a cohesive brand experience, from stage design and environmental graphics to branded installations, wayfinding, custom tablescapes, and attendee touchpoints. The result was a unified visual system that brought the Cisco brand to life across multiple venues, creating a memorable experience that reflected the company's innovation, scale, and global presence.

Role: Design Director, TBWAChiatDay As Design Director at TBWAChiatDay, Erik helped lead the creative development of the Pedigree DOGSTORE, an experiential brand activation in New York City's Times Square that raised awareness for dog adoption while supporting local animal shelters. The experience invited visitors to meet adoptable dogs, purchase branded merchandise, make charitable donations, and connect with the Pedigree Foundation in a meaningful way. During its limited run, the activation welcomed more than 43,000 visitors, generated over $75,000 in merchandise sales, and raised more than $4,500 in direct charitable donations.

Role: Founder & Creative Director, EMD In collaboration with Lost Tribe, EMD developed the brand identity and environmental graphics for a dynamic downtown destination designed to bring people together through live music, community events, and shared experiences. The challenge was to create a bold, contemporary identity that balanced the energy of an urban gathering place with the warmth and authenticity of natural materials. The result was a cohesive brand experience that carried seamlessly from the logo to the built environment, creating a welcoming destination with a strong sense of place.

Role: Creative Director, Go West Creative As Creative Director at Go West Creative, Erik led the creative vision for a modular experiential activation designed to bring the Ray-Ban brand to life in both outdoor and indoor environments. Centered around two repurposed 20-foot shipping containers, the concept created an inviting destination that encouraged interaction, generated visibility from a distance, and drew attendees into the experience. Designed to be flexible and scalable, the activation could be adapted for everything from retail environments to large-scale conventions, delivering a consistent brand experience that reflected Ray-Ban's bold, social, and fashion-forward identity.

Role: Design Director, TBWAChiatDay As Design Director at TBWAChiatDay, Erik helped lead the concept and design of the Pennzoil exhibit for the SEMA Show in Las Vegas. The experience celebrated the brand's heritage while showcasing its latest product innovations through an engaging trade show environment designed to capture attention and connect with automotive enthusiasts.

Role: Founder & Creative Director, EMD In collaboration with Lost Tribe, EMD developed the visual identity and environmental graphics for Kawasaki's traveling brand activation promoting the launch of its Vulcan motorcycle lineup. Designed as a mobile experience touring major cities across North America, the activation brought the Vulcan brand to life through immersive environments that celebrated Kawasaki's heritage while connecting riders with the spirit of the open road.