INK the original, founded by the legendary David Lee Roth of Van Halen, was the first to initiate the tattoo preservation conversation in today’s omni-channel market. In collaboration with Mr. Roth, the entire look and feel of the brand was developed from logo and packaging to website and beyond. A collection of balms, sticks, lotions, body washes & sunscreens designed to Fight the Fade™. Encased in a sophisticated matte gray finish that accommodates workplace & nightlife, these tattoo-protective formulas help brighten your ink & impart a clean, satin glow to your skin. The opposite of shiny. Never greasy, always fragrance-free.