Role: Design Director, TBWA\Chiat\Day

As Design Director at TBWA\Chiat\Day, Erik helped shape Nissan's partnership with KTM in the Monster Energy AMA Supercross Championship, creating a collection of event graphics, advertising, and limited edition collectibles for race fans throughout the season.

Having grown up riding motocross and continuing to ride today, Erik brought an authentic understanding of the sport and its culture to the work. Working closely with Chiat's Global Marketing Director, who partnered directly with Nissan's Marketing Director and championed the creative vision, and alongside the agency's Chief Creative Officer, Erik helped develop a campaign that extended far beyond the race track.

Erik art directed photography at KTM's test facility and designed the collector cards, posters, billboards, banners, flags, and event graphics that brought Nissan's partnership to life throughout the Supercross season.

Available exclusively at Supercross events and rider autograph signings, the collector card series celebrated each KTM rider through editorial storytelling, career highlights, and photography, giving fans a deeper connection to the athletes behind the helmets.

The collector cards and advertising campaign were recognized by Communication Arts, Print, GDUSA, and other industry publications. The collector card series also earned national recognition for its print production, with the printer receiving one of the printing industry's highest honors for craftsmanship.