Role: Design Director, TBWA\Chiat\Day

As Design Director at TBWA\Chiat\Day, Erik directed the visual development and execution of the 79th Academy Awards campaign. While the campaign concept was developed by another creative team, Erik's team created the visual system and designed every campaign execution across posters, billboards, bus wraps, environmental graphics, and other supporting materials.

Photographed by renowned photographer Albert Watson, the iconic Oscar® statuette served as the centerpiece of the campaign. Each execution featured memorable quotes from Academy Award-winning films, carefully designed using typography inspired by the original movie title treatments. Every quote required its own custom typographic approach, allowing audiences to instantly recognize the film while maintaining a cohesive visual identity across the campaign.

The campaign extended beyond traditional advertising through thoughtful media placement, with each execution strategically integrated into its surrounding environment to create meaningful connections between the featured quote, the location, and the audience.