Role: Design Director, TBWA\Chiat\Day

As Design Director at TBWA\Chiat\Day, Erik collaborated on the development of the original visual concept for the 53rd Annual GRAMMY Awards campaign. The concept became the creative foundation for a larger agency-wide collaboration, with the campaign line "Music Is Life Is Music." developed by another creative team and individual artist executions created by designers across the agency.

The integrated campaign spanned print, outdoor, digital, television, a dedicated microsite, and the MusicMapper app. Each artist poster celebrated the personal journey behind the music, using custom visual timelines to tell the story of performers including Lady Gaga, Eminem, Justin Bieber, Arcade Fire, CeeLo Green, Katy Perry, and other GRAMMY nominees.

The result was a unified campaign that transformed each artist's career into a unique visual narrative while celebrating the idea that every musician and every fan has a story shaped by music.