Role: Design Director, TBWA\Chiat\Day

As Design Director at TBWA\Chiat\Day, Erik provided creative direction for Method's Brand Book & Culture Guide, created to align employees and brand partners around a shared vision, voice, and culture.

Working closely with a member of his design team, Erik guided the creative development of the book, helping refine and elevate the work from concept to completion. The guide combined storytelling, illustration, and brand principles into a framework for how Method would communicate, behave, and grow.

The illustrated Method House was inspired by Erik's own Eichler home, using its iconic mid-century modern architecture as a visual expression of Method's design philosophy and lifestyle.

A brand book designed to be lived, not just followed.