Role: Design Director, TBWA\Chiat\Day

Working from the creative direction established by the project's Creative Director, Erik collaborated with another Art Director to develop a series of limited edition posters for Pennzoil's presence at the SEMA Show, while personally designing several pieces within the collection.

Inspired by Pennzoil's rich motorsports heritage and iconic racetracks, the collection celebrated the visual language of vintage racing graphics. Printed on premium archival-style paper, the posters were created as exclusive collectibles for fans attending the SEMA Show.

The response exceeded expectations. Originally created for SEMA, the collection was later distributed at additional motorsports events, extending the campaign well beyond the show.

Designed to be collected, not discarded.