While Design Director at Chiat/Day we created the Pedigree DOGSTORE — a pop-up store in Times Square which hosted local New York shelter dogs and gave the public the chance to buy branded merchandise, make charitable donations to the foundation, and of course, adopt dogs. The Pedigree pop-up store was only open for a few weeks, but it managed to attract over 43,000 visitors, over $75,000 was spent on merchandise, and the store received over $4,500 in straight donations. 

For Ray Ban, We took two 20' shipping containers to carve out the main real estate. Their unique, angled orientation create a natural cove to surround people, but not exclusively. It creates a panorama of buzz for others to see the interaction from afar to draw them in. The activations educate and entertain, and create an alliance to Ray-Ban's philosophy of fashionable fun. The best part? Innovative ways of taking all of the fun from the outdoor experience, and being able to masterfully insert into indoor environments, be they as small as department stores, or as large as convention spaces.

Pennzoil concept trade show designs to showcase their history and new product line at the Sema automotive show in Las Vegas.

We teamed up with Lost Tribe, a multi-disciplinary creative agency to create the visual graphic esthetics for Kawasaki's traveling pop-up store that will tour in major cities from cost to cost in North America to promote there new line of  Vulcan  motorcycles.