While Design Director at Chiat/Day we created the Pedigree DOGSTORE — a pop-up store in Times Square which hosted local New York shelter dogs and gave the public the chance to buy branded merchandise, make charitable donations to the foundation, and of course, adopt dogs. The Pedigree pop-up store was only open for a few weeks, but it managed to attract over 43,000 visitors, over $75,000 was spent on merchandise, and the store received over $4,500 in straight donations.