While I was design director at ChiatDay, one of my favorite projects was designing these print ads for Infiniti to not look like ads at all. In order to appeal to car enthusiasts, Infiniti wanted to do a campaign that did a deeper dive into the nuances that car enthusiasts get into... More than just sheet metal. More than just horsepower.
The concept is to design ads that don’t look like ads but look like editorials from the car enthusiast magazines themselves. We did a new piece every month for a year in such magazines as Car & Driver, Road & Track etc…