Role: Design Director, TBWA\Chiat\Day

As Design Director at TBWA\Chiat\Day, Erik developed a year-long print campaign for Infiniti that challenged the conventions of traditional automotive advertising.

Working alongside a talented creative team, including a member of his design team, Infiniti's marketing team, and leading automotive photographers, Erik art directed each shoot and designed a new campaign every month for publication in Car and Driver, Road & Track, and other enthusiast magazines.

Rather than creating ads that looked like advertisements, each piece was designed to feel like an editorial feature, celebrating the craftsmanship, performance, and design of the vehicle through authentic storytelling and photography.

The campaign received recognition from GDUSA and other industry publications.

Advertising designed to be read, not skipped.